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The 15715 North Freeway store was well lit and could be easily seen from the hundreds of thousands of cars passing  by. I used the Oldsmobile which replaced the used Cadillac Limo that I had for a while.

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Designers Box.  Brian Nelson. Owner   31 Gessner Rd. ,  Houston, TX 77024 713-467-3025   Click: E-mail me
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You will see a lot of pictures of DWC with my kids. This is how they earned spending money beyond their allowance.  I hope they learned something from the experience.
 


There are times when we just had to pile the stock in mountians to be attacked later when there was more time and help to put these in the proper shelves. There is no wasted space in this pile.

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Occasionaly we would change the word copy on the bus benches showing a particular item we would like to promote. We had more grasscloth inventory than all the other stores in Houston put together.



Herschel and Kurt posed for a picture in front of the Wallpaper Scrapyard  Warehouse on Airline. Jurt managed a store on the North Freeway and Herschel managed a store on Katy Freeway. This warehouse was inbetween the 2 store and was a convenient meeting place. What ever happend to these guys?
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Handling occasionally quantities  of surplus sometimes brought the work home for the kids to sort. This looks like some kind of special napkin package.
 


This  sign on our first store at 10914 S. Post Oak at Willowbend was effective. Many other store signs were purchased later at other store. The name, which told what we sell and at what price ( discounted) remained  the same for many years. Near the end of the business we changed the name to Wallpaper  World. I am not sure it was justified.

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We handled some items on a consignment basis.  This product was sold to some of our wallpaper customers if the price was right.



This sign was our first billboard. It was located in Pasadena, TX on Shaver and N. Broadway heading toward the Almeda Mall.  It had too much copy to be  most effective as a street sign.
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These are cases of flocked  velvet wallpaper. They take up a lot of space.   It was very popular then. It has the raised fuzzy stuff that you could feel. It sold very well for many years.
 


The flocked wallpaper was kept in the same area. When someone came for this product that is exactly what they wanted. When you hang this type of paper you have to be sure you do not get any wallpaper paste on the velvet part as it is hard to remove.

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This is a bad but only picture I have of the first billboard. It was in front of the warehouse store on Post Oak in the back of the picture.  At that time there was no Houston Sign Administration. The landlords sister manager told me I could put it up. The landlord decided I shouldn't have it up so he took it down and put it behind the store. We had a bitter dispute. The same landlord leased me my 2nd location at the end of the building 4 times larger than what I had when this sign went up.



This was Discontinued Wallpaper Co. social event.  I am not sure why I brought the trailer.
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One of first  young employees was David Sciratt.  I have no idea where he is today.



This was our 2nd location  10902 S. Post Oak at Willowbend. It was 10,000 square feet, 4.5 times larger than what we had at 10914 S. Post Oak.  Soon we filled it up bursting at the seams. This overfilled  store encouraged us in 1975 to open a second store on 15715 North Freeway because we had significant inventory to move to make room for new stock.
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When we got a truckload in we call the temporary service places like Macs Men, Peakload, Backlog or Industrial Labor . It would take 4 men about 4 hours to unload the container. The skate wheel conveyor was super valuable in saving time.



This was Brian's office on South Post Oak in a 10,000 square ft warehouse which we turned into a retail operation. There is cork wallpaper on the back wall. The airplane propeller  I bought at a garage sale in Indiana for $2. The owner had crashed the plane, save the prop and got tired of looking at it. The big table was used for wallpaper customers wanting to order current stock on a will call basis from Houston  wholesale suppliers. On Mondays we might have 15 or 20 orders to call in.
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The South Post Oak store was only a couple of miles from home. Sometimes the kids went with me because they wanted to and other times they had no choice as my wife  Rosemary had to go somewhere.
 

 

 


I am not sure what we used this blocked off area for. Possibly a kids play area. This was before we converted our storage to Sonoco tubes. The wood cabinets were stacked 2 or 3 high and put on a set of 4 casters for easy movability.

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The guy in the white T Shirt is Tom Tydeman in the 10914 S. Post Oak store as we just moved into it. The carts came from Genesco, a military surplus seller Whit Whitfied on OST.  The guy in red had a store in the building.
 


In 1979 I was on a ladder working on the sign at the 4000 Airline Store. A drunk ran into a van which hit my ladder knocking me to the ground with my head hitting the bumper of the van.   I was in intensive care for  10 days. Headaches were awesome. Eventually I  recovered and went back to work managing the stores. In the interim others helped out and did what they could. Here are 2 of my kids and my sister in law visting me at the hospital. See the sign at photo no 102.

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All the cars are for DWC customers. When ever we considered another store location we had to determine if the parking was adequate.  it is no fun going to a store where you have to fight your way to find a parking spot.
 


The tubes could be used as containers to  be pattern separators. Eventually the tube would be used in a cart  on wheels that was movable.  Note the top cases are Durabond Wallpaper paste adhesives. We went through a lot of it. Once I bought 2 truckloads at one time as a I got a very good price from the manufacturer. We wholesaled some to other dealers. The Durabond bucket was nice and wide which allowed easy inserting of the wide wallpaper brush.

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I recall these 3 employees in the early years of our business. Tom Tydeman, Stan Wilkening and David Broussard.

 



AT 10902 S. Post Oak store  we had the top spot on the street sign marquee. It would be better if we had more square footage as it would be more visible to the street traffic. Future signs were much bigger. See the change in this sign in picture 92A. The color also changed to red.

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The 15715 North Freeway Store at Richey Road exit also known as Exit 64. Exit 64 is shorter and easier to remember for those who don't have time to stop today but may want to come back on another day.
 

 


David  nails a board across 2 cabinets so they would not shift in transit to one of the other stores. The trailer was 6 x10 and held 3 cabinets. Note the tube were in the cabinet  so facing each other they could not slide out during the move.

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Brother  Dean and Wife Esther came to visit us periodically. Often I put him to work. There was no end to it when you have your own business. One sign is red on white. One is white on red. Not sure why.
 


For about a year this Cadillac limo was my main transportation. It held a lot of wallpaper in the back seat. Many people thought it was weird seing a limo pulling a trailer.

83
We were next store to a business call Lumberjack. Eventually they decided to sell wallpaper to live off  the thousands of customer who drove many miles to buy from Discontinued Wallpaper Co.
 


Based on our  warehouse atmosphere we were not restricted  so we could  have parking lot sales when ever we wanted. Not everything is on wheels and had to be run back into the store at night through a single man door.

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 I guess I had that sign on the trailer so I could find a place to locate it promote the store. I don't think I ever found one. Note the sign was on a top bar pivot and would swing in the wind. This would draw a little attention to what the sign was saying.
 


Truckloads of stock were filled to the very end of the trailer.  Note the stabilizer bar holding the load from shifting toward the  back door.

85
The skatewheel conveyor  was very handy when unloading stock from a truck that could not get very close to the building.



Carolyn Neiman was one of my first full time employees. She had an amazing memory for customer and patterns.
86

We were getting a truckload of storage tubes at the North Freeway store. We just rolled them down a ramp for as far as they would go. Daughter Meredith (or is it  Amber) walks on the channel guides.
 


The temporary labor guys were invaluable to me in getting trucks unloaded. In this situation the stock was just pulled off the truck and put in a large pile to be handled later by the regular employees.

87

David uses a table saw to cut the 2x6's needed to build the rolling cabinets. I still have the refrigerator dolly which was a big help in  moving something that was very large and bulkily. It had a good tie down strap.



Daughters Meredith and Amber pose for a picture of 2 cabinets on  my trailer chocked by cases of grasscloth being shipped to one of the other stores.
88

Son Avery loads  wallpaper in my trunk to be moved to another store. Don't you love his painters jumpsuit?

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Note the collection of customers business card mounted on the wall.
89
I bought some lumber for  the rolling cabinets directly from a sawmill in Conroe.

Gosh it looks so neat and organized with all things in place. All we need is customers to buy some of this wallpaper.
90
This doesn't look so neat. It is excess stock that we couldn't justify using space on the shelf.
 


Son Avery is holding a Styrofoam smoothing brush used to hang wallpaper. It was small and light, just his size thing to play with.

91
Cases  wallpaper paste had to be store somewhere until it was sold. Every square foot of the store was used.



Avery gets a phone call while he was putting stock on the shelved. Note the sign which we used for many years.  "Put your roll back exactly where you found it. "  Some people did not read or follow the signs request.
92

This is the same sign as in picture  80B. Note the word Discontinued  was changed to the letters would be larger. We also changed the color base to red.
 


This is a mess of grasscloth odd ball items How are how going to bind anything? Just hunt and peck. Note the two stool for getting to the top shelf.

93
This is a sample of Discontinued Wallaper Co.  extensive advertising by son Avery on the beach.
 

This is what it looks like when they are running the printing presses at Vicoa from whom I bought dozens of truckloads of wallpaper seconds.  .
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This bus bench sign layout seemed rather effective and easy to read. Note the double digits in each phone number. I bought this advertising source at a low price when they could not sell the space a the regular price.  There are times when I rented 300 bus benches at one time.
 



Another photo of the handy skate wheel conveyor. I can't tell from this if we were unloading wallpaper cases or new storage tubes.

96
Frank Bain  from Wallcoverings International and Ed Tusa from Isgo attend a wallpaper social function.



Note the saw tooth cutting tool mounted on the manufacturers table making double rolls from 100 roll rolls.
97
When making wallpaper  a special steel  mold core is used to transfer the ink to the paper on some very large rolls of paper.



I visited York Wallpaper Company in either New York or New Jersey. They created some good designs all on 20 1/2 wide paper paper.  It don't think they pirnted much vinyl like  Vicoa did.
98
This system of shipping by train on containers  mounted  on wheels for delivery when it arrived at the destination terminal makes sense. Train freight uses so much less fuel than over the road carriers.  It is also cheaper for  me the customer.
 


Al Berland had a personal interest in my stores. He sold me many a load of his surplus wallpaper and referred me  to many other suppliers who needed to dispose of truckloads.  He was know in the industry as a real character. He had multiple stores in the  Chicago area. Once Rosemary, Amber and I were enroute to see him via a bus from the Chicago airport. We were  talking about him when a young girl behind his asked if we were talking about Al Berland.  She said he  was her father. It is a small world.

99


 Manufacturing of wallpaer is very precise .If the patterns don't match the customer will be bringing it all back.

 



I loved getting a new street sign at my wallpaper stores. It  made the store instantly visible. I spent more money on these signs and yellow page advertising  than anything else because it was most cost effective.

100

Avery learned to use a 2 wheel dolly  at an early age. These 2 wheel dollies from Sears were so much better than the cheap ones that you assembled from a kit.
 


Unloading the 18 wheeler container that was double stacked on a railroad car  to a set of wheels was not something I would see. I think I went down one time to see how it was done and took a few pictures while I was there.

101

The rodeo group that had been travelling for days to Houston was scheduled to pass by our Katy Freeway store. Amber, Meredith and Avery and 2 friends came to hand out a free poster  for each horse that came by.
 


Sometimes we had to come in the front door of the store  with new stock  and had to share the opening with customers.  Again the skate wheel conveyor is being used to save manpower in getting the boxes off the truck on to the wallpaper floor. There is a book on the counter. We discounted  current stock from Houston suppliers.

102


There is a lot of room for stock to be store on the top of these cabinets. There is one of many box fans that were used to help make the lactation more comfortable. The fans are so much less expensive to use than air conditioning. Often we used both together.

 



This 4000 Airline Store sign used to say "Wallpaper Scrap Yard."  We changed it to be more effective describing the price. This is the location where in 1979 I was on a ladder working on the sign at the . A drunk ran into a van which hit my ladder knocking me to the ground with my head hitting the bumper of the van.   I was in intensive care for  10 days. Headaches were awesome. Eventually I  recovered and went back to work managing the stores. In the interim others helped out and did what they could. See picture 78.

103

Avery is setting up a paste display. Note the very wide mouth easy to use container size. It also is less likely to get knocked over.



Wholesaler manager Fred Reitchel from Seabrook is enjoying some social moment cooking contest event
104
I seldom would wear a suit in my store. Here I was with my favorite work team of Amber, Meredith and  Avery.  The electronic piece on the counter was an amplifier for the PA system.



 You see a lot of pictures of son  Avery in my stores. He loved to go with me as a young child.
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Wallpaper
 

Barbara Krasner-Khait looks at the development of wallcoverings.

"Of paper there are divers sorts, finer and coarser, as also brown and blue paper, with divers designs that are printed for the hanging of rooms; truly they are very pretty, and make houses of the more ordinary people look neat." - John Houghton, Collection for Improvement of Husbandry and Trade (1669)

 

During the US Civil War in 1863, J.M Swords tore wallpaper from the walls of his own home on which to print his Daily Citizen newspaper and get news to his fellow Confederate citizens.

THE TRADITION OF wall decoration dates back to Egyptian and Roman wall painting. Centuries later, and particularly in cooler climates, people used fabric to cover walls and windows to keep drafts out. In the homes of the well-to-do, these fabrics were elaborate, resplendent tapestries, which also adorned the walls of European palaces and castles. They were not only practical, but decorative.

A Cheap Substitute

Wallpaper began as a cheap substitute for tapestry and paneling. Some historians believe that the use of wallpaper dates back to the 1400s. The first wallpapers were decorations for wood panels, introduced into England by Flemish craftsmen. The papers were small squares with images printed by wood blocks, which were then colored in by hand. As the desire increased to find a less expensive alternative to the wall-hangings of the rich, printers produced simple yet decorative paper panels.

In the 1500s, the wealthy continued to cover their walls but now they did so with brocades, velvets and even embossed leather. The earliest known wallpaper in England dates back to 1509 - an Italian-inspired woodcut pomegranate design printed on the back of a proclamation issued by Henry VIII. Discovered in 1911 at Christ's College in Cambridge, the paper is attributed to Hugo Goes, a York printer. In general, wallpaper of this period depicted floral designs and murals. Wallpaper's popularity increased in Elizabethan England. Throughout Europe, a fascination began with these fine papers that offered protection against dampness and an improved ability to handle fireplace smoke.

But wallpaper wasn't purely a Western invention. The Chinese began to produce it in the early 1600s, showered with painted birds, flowers and landscapes on rice paper formed in rectangular sheets.

A Period Of Innovation

The 1600s introduced a period of French innovation leading to wide acceptance of wallpaper. Writer Savary des Bruslons noted "a dominotier makes a type of tapestry on paper . . . which is used by the poorer classes in Paris to cover the walls of their huts or their shops." Such dominotiers gained the reputation of experts in emulating fabric on paper.

Papers of this period fell into two classes, irrespective of whether they were produced in England or France: simple and complicated. The simple typically depicted a geometric pattern repeat, printed from a single wood block. The complicated consisted of more complex designs, including shields, vases or flowers and were created from several blocks. Either way, designs were first printed in black onto the paper. Using a kind of stencil, color was applied. The less expensive papers were printed less carefully from worn blocks and sold at rural fairs. The more costly papers were produced from carefully carved, new wooden blocks and were printed and colored carefully as well.

The 1600s also marked the debut of flock paper. Flock is the small shearing of wool left over from the manufacture of cloth. The process involved painting the background color onto paper or canvas, printing or stenciling the design onto it with a slow-drying adhesive, and scattering the flock over the adhesive, producing a velvet-like pile over the chosen design. The practice began about 1600 but enjoyed its heyday from 1715-45 when exceptional quality paper of this type was imported from France into England.

Though called wallpaper, the paper was not attached directly to the wall during this period. Instead, it was pasted onto linen and the linen was then attached to the walls with copper tacks. Sometimes the linen was attached to wooden battens, which were then attached to the walls.

From the 1680s, wallpaper offered an economical alternative to tapestries and leather hangings. Individual sheets were joined together in groups of 12 or more to form a roll, enabling faster printing and complex designs. New production techniques also meant that hanging paper required more skill.

The Zuber wallpaper company took advantage of US nationalism and republished its "Views of North America" wallpaper as "The War of American Independence". Slight adjustments were made to the prints so they would appear to depict scenes such as the Bost Tea Party.

Color My World

By the beginning of the 1700s, simple black and white papers had virtually disappeared in Europe. Colored papers were in vogue, especially imported paper from China.

In France, wallpapers evolved from the end papers used in bookbinding. The first ones were printed in small squares in marbleized patterns. Eventually, the squares were glued together into a long sheet and rolled up for convenience. Wallpaper became a royal affair. In 1778, Louis XVI issued a decree that required the length of a wallpaper roll be about 34 feet.

Patterns imitated scenic tapestries, brocatelles and patterned velvets. Americans often imported these papers. For instance, the wallpaper in the Duncan House in Haverhill, MA was designed by Carle Vernet and printed in Paris about 1814. Made of separate panels, it shows a single scene of a hunt.

The French continued to innovate and invented a machine to print paper in 1785. Wallpaper design began to attract artists and not just woodblock printers. Chinese paper continued its popularity and its style of hand-painted birds, trees, pagodas and sometimes Chinese figures in landscapes became known as chinoiserie. The paper found its way into manor houses, palaces and chateaux. It was usually applied in panels and was sometimes edged with gilt. European painters copied the Chinese designs, but the French-produced papers were the most sought after.

At first, wallpaper appeared in minor rooms while fabric continued to be used in the major ones. Use of wallpaper became so widespread that it inspired the introduction of a tax in England by 1712 on paper that was "painted, printed or stained to serve as hangings".

Most papers of this time imitated textiles and their manufacturers boasted that they could emulate damask, velvet and needlework. One major designer of this period was John Baptist Jackson, born in 1700, and a pupil of the engraver Kirkhall. In 1725 he went to Paris and came into contact with paper stainer Jean Michel Papillon before he went on to Italy and became interested in Italian Renaissance design. In 1746, he returned to England, determined to revive English wallpaper printing, which had taken a beating from the French.

Dawn of the Designer

The French had taken over the industry. They paid their designers well and French nobility paid special commissions for custom papers. One manufacturer deserves special mention, Jean-Baptiste Réveillon, who became a "Manufacture Royale". For some years before the French Revolution, his factory in Paris produced the finest and most beautiful papers for the French aristocracy. It was attacked by the angry mob in 1789 and Réveillon fled to England. The factory reopened with the help of others who found favor with the Revolutionaries by printing patriotic papers in red, white and blue. Réveillon took his inspiration from painted decoration on wooden paneling, doors and shutters - a style originated by Raphael in the Vatican. His designs featured long vertical and graceful designs of urns, flowers, swans, birds and beasts block-printed in dozens of different colors, and flowing upward from a central motif. His papers were to be hung as panels, separated by borders and plain wallpaper sections. He also introduced papers that used strong colors - reds, ochres, terracottas, greens and azure blues - in addition to the traditional black. Classical motifs, medallions and dancing figures filled the panel area. Réveillon papers became a popular export to the US during the 1700s and can still be seen in New England homes.

A Taxing Situation

Meanwhile, back in England, wallpapers were being colored by hand on the wall to outwit the tax man. The industry continued to grow in spite of the taxes and grew strong enough that by 1773, Parliament lifted the ban on imported papers, though customs duties still applied. Taxation continued into the next century and generated a significant amount of revenue. By 1806, falsification of wallpaper stamps was added to the list of offenses punishable by death. To deal with the tax, English manufacturers sought to increase sales by catering to the mass market. They simplified their designs. This allowed the French to maintain their firm grip on the finer, more complicated designs.

Dramatic Design

The use of wallpaper borders is almost as old as wallpaper itself. Borders, originally used to hide the tacks used to hold the wallpaper in position, assumed their own importance by the late 1700s, because they could visually alter a room's proportions. Border designs featured florals and architectural friezes. Many of these were printed to look like a cornice and hung at a junction of the wall and ceiling to add importance and grandeur to the room. Often, they were used to outline doors and windows or architectural details within the room such as a fireplace.

By the beginning of the 1800s, dividing the wall into three parts - the dado, filler and frieze - became fashionable. Borders differentiated each section, which bore distinctive yet interrelated patterns. This style is often seen in Victorian homes.

Stripes - reminiscent of a military campaign with their military colors - became popular in Napoleonic France and in England, not only on the walls but extending to the ceilings as well. The practice spread throughout Europe. Panoramic landscapes were also popular in France. Never before had designs been attempted on such a large scale. To cover the walls of a large room without repeating a scene, 20 to 30 lengths were printed, with each length about 10 feet high and 20 inches wide (300cm by 50cm). Massive amounts of time and energy, not to mention risk, were required to print such scenes, using thousands of hand-carved blocks and hundreds of colors. For the most part, the Zuber company in Rixheim and Dufour in Mâcon and Paris produced them. In 1852, Zuber took advantage of a nationalist wave in the US and republished a previous paper, "Views of North America", as "The War of American Independence". He substituted foreground figures so the Boston Harbor became the Boston Tea Party. Peaceful scenes became battlefields.

Landscapes were not common in England as they did not accommodate the ancestral portraits the British preferred as wall decoration.

 
For most of wallpaper's history, it has been created by hand using carved blocks.
A printing machine was first adapted for wallpaper in 1839.

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