Scan Below

SL Removed

Discontinued Wallpaper Co.
Photos 2 of 4
Houston, TX 1972 to 1997
A 25 year pictorial study and memory review of a business entrepreneur.
Click: www.NelsonIdeas.com for a directory of all my websites

Discontinued Wallpaper Co. Directory

Page 1 of 4 1-34 http://www.DiscontinuedWallpaperCo.com
Page 2 of 4 35-68 http://www.DiscontinuedWallpaperCo.com/Photos/35-68.html
Page 3 of 469-100 http://www.DiscontinuedWallpaperCo.com/Photos/69-100.html
Page 4 of 3 101-130 http://www.DiscontinuedWallpaperCo.com/Photos/101-130.html

1/3

You are at: http://www.DiscontinuedWallpaperCo.com/Photos/35-68.html ud 01/19/2009 04:06 PM -0600 Bookmark this page now!

Designers Box. Brian Nelson. Owner   31 Gessner Rd. , Houston, TX 77024 713-467-3025 Click: E-mail me
The important words found on this site include:                           Misspelled words used to find this page 1 of 5.
Find this site by typing in the Google search engine  the very unique word " 1  " which is " 1 " backwards.
Article Word Count __________ MSW _____   1 YouTube.com   2 Alt Tags , 3 MSW 4 Metas/Title, Keywords Description 5 BB4/FormLetter  6 BB3/NIDAS,   7 BB1 & BB2 Follow Ups in NI.

Our biggest store of 120,000 sq. ft allowed us to bring a trailer totally into the building where it could be unloaded very easily without worrying about the weather.

The rolling cabinets in the super store had room to put them forming a square

In this store we tried unsuccessfully to market a place indoor and air conditioned for other merchants to sell their merchandise. The idea was to draw on a lot more foot traffic with each merchant helping each other. We had so many leaks in the store we had to apologize to a prospective merchant that we would find a dry place for him to sell his items. The landlord not fixing the leaks led us to eventually leave the building opening 5 smaller stores in 60 days.

Note the large rolls of fabric. Most were 54 inches wide. It was sold by the pound.

The sign on the building used very large 6 or 8 ft letters.

The word wallpaper stands out because it has large letters and very few of them. It is far more effective than all the other signs next to it which try to tell everything about the store on one small sign.

Unloading stock out of the weather was super convenient but seldom available at most stores.

Dennis did a good job at the Gulf Freeway store. This was a moment where you wonder where you are going to start to organize this stuff.

After years of having everything on wheels we finally decided to gain 40% more of inventory in the same space by not using the convenient cabinets.

A sample of most of the papers was cut in a circle form attached to the tube which showed the pattern for quick location of a pattern. This was handy for the customer and for the employee putting the rolls pulled not put back by the customers.

Kerry used my van so often pulling the trailer full of stock from one store to the other that he had his own key.

Meredith and Amber handled many responsibilities during their growing years as a money earning opportunity. Note the giant roll of tape Amber has in her hand. I once bought a 40 ft truckload of duct tape.

A lot of shelf cabinets were conveniently used as inspection table and storage of product underneath. Note the T Bar support for the often used steel roller conveyor sections.

The 5900 North Freeway store was just down the freeway from the highly advertised Gallery Furniture store. The landlord here eventually went bankrupt and to jail for managing mortgages selling the same ones over and over to banks.

The short and simple word wallpaper is all that is needed on a sign where the traffic is going 6OMPH. If I used a lot of words you could read any of the sign making it useless.

Amber did get a little dirty once in a while.

We used a rolling ladder at the street to get attention for a store opening hear The Woodlands, TX

I think we created a dummy to stand on the ladder encouraging drivers to pull in to the store to see what was going on. This was a one day event.

2/3

Directory of Video Sites
Blue Box 1 Scan Below

Click Brian Nelson's www.PartyTentCity.com for party tents, canopies and awnings. Today's Sale 26'x40' Tarp. Silver. Regular price is $104.00. With this ad it is on sale for only $88.00. Shipping is $15. No charge for shipping if tarp is picked up at 31 Gessner Rd. in Houston, TX 77024 Use PayPal to Brian@NelsonIdeas.com or Call Brian 713-467-3025.
Blue Box 1 Contact Brian at 31 Gessner Rd. Houston, TX 77024 Tel. 713-467-3025 Cell 713-927-4479 Click: E-mail me
www.IamFightingCancer.com Bookmark this page now! Anything Internet
http://www.NelsonIdeas.com/Directory-All-Websites/Alphabetical.html
09/24/2009 02:35 PM -0500

A banner was added to a attract business from a different angle. A street sign perpendicular to the freeway is a lot more effective that building signs because it is much more visible.

We had a basket of super surplus wallpaper which could be used as gift wrap. IT is hard to control what people are walking out the door with when you do this. We did not do it often.

We had our first and 2nd location in this building. We started out with 2,000 sq. ft and grew to a space of 10,000 sq. ft. at the end of the building. In addition to that we added back another 2,000 square feet as storage space for a few years.

Occasionally we meet with the employees on a social event.

A Discontinued Wallpaper Social Event at the Kuhlman residence.

The 15x15 trampoline was gathering place for a Discontinued Wallpaper social event.

Kerry shows his agility at The DWC party at the Kuhlman house.

The end of the inspection table was used as a display area for the better selling wallpaper patterns. Many customers would forget to put their un-purchased rolls back on the shelf where they found them so they would accumulate on the tabels.

The installation of a sign was always a big event. It brought in new customers to the store. The plastic lighted signs were replaced by permanent porcelain signs when possible. I always tried to put and address no. and a phone number for those who might want to call when they have more time to shop for wallpaper.

To buy new stock less than a truckload was very uncommon. Most of the stock received via truckloads came from manufacturers and distributors on the east coast.

Initially we cut circles for the front of each tube displaying the pattern. Later we cut the time down by just folding the paper into a rectangle.

Carts will filled with new stock and rolled into the store for processing later.

This was the back cover of the Houston yellow pages. IT was a big gamble It was very expensive and proved not to be cost justified.

We had an excellent selection of 54" vinyl stock. Some professionals liked it but most home owners would prefer to hang 27" wallpaper.

I purchased about 300 of these bus bench signs for many years. They were the excess signs that could not be sold by the company that provided the bus benches for riders waiting for the bus. IT was cost effective as the price was about $ 5/month per sign at the excess price. I had to take whatever locations were available all over the city. Once the Houston Chronicle had a picture of the sign in the newspaper with a man sitting there with balloons.

This is one of my first billboards. I do not recall where it was located. No area code in the phone no at that time.

Many of the truckloads of wallpaper came in by rail where the container was put on a set of wheels and delivered to the store to be unloaded. The box was dropped at the store by the truck driver and picked up a few days later.

Onetime a truck driver came to me and said " Mr. Nelson, I think you got ripped off and showed me his trailer that looked something like this. " I looked at it and told him that it was exactly what I had ordered. Inside those boxes are many good profitable patterns of wallpaper. They just have to be sorted out.

This is some of the steel beans used to make a free standing street sign on Katy Freeway. Later we moved this entire sign to a larger wallpaper store 1 mile west on the same side of Katy Freeway.

3 Brian Nelson

Do you need a party tent of white or silver tarp? Go to www.PartyTentCity.com or to see all my links go to: http://www.PartyTentCity.com/PTC/Websites.html
Today's special sale: Business is slow. Call me right now while this include page is up and get a 23% discount off any www.PartyTentCity.com order. No charge for shipping if picked up at 31 Gessner Rd. in Houston, TX 77024 Use PayPal to Brian@NelsonIdeas.com or Call Brian 713-467-3025. http://www.NelsonIdeas.com/Directory-All-Websites/Alphabetical.html
Blue Box 2 Bookmark this page now!
Contact Brian at 31 Gessner Rd. Houston, TX 77024 Tel. 713-467-3025 Cell 713-927-4479 Click: E-mail me
www.IamFightingCancer.com

/3
Directory of Sites
Blue Box 2

This was the sign at the first store on Katy Freeway @ Silber. When the store moved to a larger location 1 mile west @ Antoine I took the sign with me. It cut at the base and and new base was put in at the Antoine store.

The Gulf Freeway store was next to a club. A club patron came out and started her car which went forward over the curb into the wallpaper store. The neighbor paid to have the mess fixed up.

This was an employees training meeting. I think most employees then were female.

This is a porcelain sign going up to a height of 75 feet. As a previous sign it could stay at that height but the city sign administration than put a cap of 30 feet ihigh. Billboard owners were given about 10 years to remove their tall billboards but business owners were excempt. Selling this sign was a benefit when I wanted to terminate the lease on this property as I consolidated stores into one.

This was the Gulf Freway sign being manufactured at the sign companies site.

We initially created a 10,000 square foot warehouse building to what we called a " Wallpaper Scrap Yard." to sell excess stock at a lower price. We tried changing the price daily but that did not go well with customers. The bus benches around the city brought in some business but in hind sight the name scrap yard was not a very good selection. Discontinued was much more acceptable.

This was the 3rd level of the Gulf Freeway sign " Save $40-80%"

Channel letters were required by the landlord for the new store on Gulf Freeway. The problem with these letters with neon on the inside of the letter is that they sometimes went bad and it was expensive to fix it if it was not under warranty. The channel letter signs were also damaged by Hurricane Alyssa..

Avery love to go with me and posed for this picture with 2 signs at Gulf Freeway.

An employees conference at the North Freeway store.

My trailer is next to 2 40' trailers used to haul inventory to the new Gulf Freeway store from the South Post Oak Store. When the store opened it did a significant amount of business confirming that the location decision was a good one.

I negotiated the lease on the Gulf Freeway Store while the entire building was under construction. Other spaces were leased later. Parking for customers who may stay several hours in the store was an important decision to consider before signing the lease. Being right on the freeway gives you significant exposure to the hundreds of thousands of cars driving by daily.

What a nice clean table for checking your wallpaper which was sold by the pound. Customers cut out what they didn't want and paid for only what went on the scale. Some customers would cut all their strips and go home and hang it with a minimum of waste. Since we sold a lot of seconds the customer could home with all the defects cut out.

62 Wallpaper FAQ

Shipping Time
All orders are sent UPS ground or Fed Ex ground, or some similar shipping method. Although we would like to supply an option as to how your order is shipped, we are temporarily unable to do so. Please allow an approximate time of 3 to 7 business days for your order to be delivered. This will depend upon your location and the origin of the shipment. Also, shipping times could vary due to size of shipment, weather, time of year (holiday seasons), and other unforeseen circumstances.
Samples are processed manually. Please allow up to 2-3 weeks for delivery. Please contact us concerning rush delivery service on any order.

Out of Stock Patterns
If a pattern you order is out of stock, you will be notified by email as to your order status. You will be given the option to wait for your order to be filled, or to cancel your order. In most cases, we can provide a backorder date. If your order is canceled, you will receive a full refund. Once in a great while we encounter discontinued patterns. In this rare event, we will contact you and you will receive a full refund.

Return Policy
Carefully examine your order for color, design, quantity, or imperfections before cutting. The highest quality workmanship and inspection is employed in the production of the wallcovering, but final inspection and approval are the ultimate responsibilities of the consumer. Prior to cutting any wallcovering or fabric, please inspect it carefully. We will NOT accept any claims after hanging or cutting of the product. We will NOT refund any amount of money for labor spent or incurred hanging wallcoverings.
In the rare event that you receive damaged or defective wallpaper, please contact us immediately so we may obtain a replacement for you and please save the damaged paper. If you should wish to simply return an item, the return policy is:
The item must be returned within 30 days of purchase and in it's original packaging and unopened. Wallpaper and borders are subject to a manufacturer's 25% restocking fee (unless defective). Call first to obtain a Return Authorization Number so we can ensure proper credit to your charge card.
Fabrics and Special Orders are not returnable. However, credits will be issued for unopened, full bolts only. ALL RETURNS ARE SUBJECT TO THE RESTOCKING FEE.

Damaged Orders
In the rare event that you receive damaged or defective wallpaper, please contact us immediately so we may obtain a replacement for you and please save the damaged paper.

How-To Hang Wallpaper
We offer several tips on the use of wallpaper including how to hang it, clean it, strip it, and more in our How-To section. If you are interested in finding assistance, you can also find professional paperhangers, retail stores, and more throughout our site.

Sales Tax
If you, the customer, reside in Florida, by state law a sales tax must be charged. Obviously, this is beyond our control, and is state regulated. If you reside in any other state, no sales tax will be charged.

Uncomfortable Ordering Online?
If you would like to order from us, but do not wish to order online, please click here to fill out a form and we will get back to you. However, please know that we use secure servers for all our transactions, and process all orders with the strictest of confidence.

Problems registering with our site?
If so, please call 727-443-2702 and we will assign you a username and password in seconds. You will then havew full access to our site, without having to go through the registration process.

Wallpaper Lingo
Activator: A substance that contains wallpaper adhesives to improve bond plus additives to increase slip and work time for easier installations.

Adhesive: A substance that causes one thing to adhere to another; most wallpaper adhesives are cellulose-, clay- or starch-based.

Adhesive Removers: Solutions that are applied to walls to aid in the removal of old wallpaper glue and adhesive residue left on the wall surface after wallpaper removal.

Allowance: The extra amount of wallpaper allowed at the top, bottom and/or sides of a strip that is trimmed off after the strip is placed on the wall.

Booking: A term used to describe how wallpaper is folded after it is either pasted or pulled through a water tray. Generally the top of the wallpaper is LOOSELY folded (not creased) shorter on the top and longer on the bottom end and allowed to book (relax) per manufacturers recommendation (generally 5 to 10 minutes.)

Bolt: A double-roll of wallpaper (50-56 square feet) is called a bolt. A bolt of border is 15' long.

Border: A band of wallpaper used for decorative purposes, usually at ceiling height or at a chair-rail height (32" from top of baseboard) or around windows and doors.

Butt Joint/Butted Seams: A joint at which edges of wallpaper meet but do not overlap.

Clay Adhesive: Clay pastes are best suited for hanging heavy commercial vinyl and "dry" hanging. A clay paste is one of the strongest wallcovering adhesives made. Clay is generally recommended when hanging over paneling or cinder block walls and many liner papers spec a clay based adhesive to install the liner for a strong bond.

Color Run: The amount of rollage of a particular design produced of a single color combination in a single production run of the design . Subsequent runs of the same design and color may be slightly different. (This is why it is important for purchasers to retain the run number in case additional rollage is needed). Also referred to a Dye Lot.

Colorway: The combination of colors in which a design is printed. Any given design is usually made in from two to six colorings.

Design: The imprint on the wallpaper such as florals, solids, stripes, geometrics, etc.

Double Cut Seam: Type of seam used in situations where it is necessary to overlap two strips of wallcovering and yet avoid a raised ridge. One example would be when a border is being installed and a second border is needs to be joined to complete the run on the wall. The pattern would be matched laying one border over the other and a cut would be made through both layers. Once the cut is made, the overlap (top cut-off section) and underlap (bottom cut-off section) is removed, the edges smoothed and joined together, leaving a tightly butted seam.

Double Roll: A bolt of wallpaper, generally containing 50 to 56 square feet or about 32 linear feet.

Drop Match: A drop match simply means your pattern does not match straight across the wallpaper but instead drops a certain distance on the opposite side of the paper. Once you have decided on pattern placement on your wall, every other piece will generally be the same.

Dry Scraping: A method of wallpaper removal where one scrapes through the wallpaper to expose bare or painted walls: can go through several layers of old wallpaper; for use on plaster walls only.

Dye Lot Number: A set of numbers and /or letters given to a particular batch of wallpaper rolls printed at the same time; each time a new ink or different batch is printed, the dye lot number (sometimes called the color run number) will change; it is important to ensure that all rolls have the same dye lot number before beginning a job, sometimes referred to as a run number.

Embossed Wallpaper: The application of pressure and heat to create a permanent texture; because of an additional finishing process needed for the emboss, it is slightly more expensive; two types are Random and In-Register.

Engineering the Room: Planning where your seams will fall to eliminate small strips next to doors, windows, cabinet, etc. and determining where your pattern should be placed for beautiful finished results is a technique called Engineering the Room. With a pencil mark off your seam placement to eliminate any problem areas and adjust your starting point. Take the pattern (size, design type, repeat) of the wallpaper into consideration when deciding pattern placement at your ceiling and floor.

Expanded Vinyl Wallpaper: A heavy textured vinyl wallpaper, great for use over damaged walls and rough surfaces, sometimes referred to as blown vinyl, usually paintable

Fabric-Backed Solid Vinyl Wallpaper: Highly durable wallpaper with a woven or non-woven fabric ground (mesh-like textile backing) and a solid vinyl coating; used almost exclusively for commercial and institutional applications.

Gravure Printing: A high-speed, cost-effective and the most common wallpaper printing process; utilized copper cylinders, with one color per cylinder, etched with the pattern design; can achieve fine detail and a wide range of tones in as many as 12 colors.

Ground: Raw stock onto which a coat of pigment has been applied before the top colors are put on in wallcovering manufacturing.

In-Register: A type of embossed wallpaper where the emboss is synchronized with the pattern in the wallpaper; has a silk-like, shiny appearance, fairly common; also called Light Reflective.

Level: A tool which has liquid in a small glass cylinder that moves to indicate when it is positioned perfectly vertical. A 2 to 4 foot carpenter's level is useful in drawing a "level line" to start the first strip of wallpaper on a wall. Levels are used for determining the straightness of seams and can be used to pencil in horizontal lines to lay borders along.

Lining Paper: Blank wallpaper stock that can be applied to provide a smooth surface and minimize the possibility of mildew and staining. It is hung horizontally (sometimes called railroaded) to ensure that its seams and the wallpaper's seam do not fall on the same vertical line; should be left to dry on the wall for at least 36 hours before wallpaper is hung; super-heavyweight strippable lining paper can be used directly over properly primed and prepared paneling, tile and cement block. Sometimes referred to as blankstock, some lining papers require priming over its surface before painting or wallpapering over them, some liners are now pre-pasted and do not require priming the surface.

Matching: Hanging strips of wallcovering so that the design will be in the correct relation to the preceding strips. The types of matches are "random", "straight", "drop", and "reverse".

Pattern Repeat: The distance up and down before the printed pattern exactly repeats/duplicates itself.

Peelable: A wallcovering that can be dry-peeled from the wall leaving only substrate (sometimes called paper backing) on the wall, which can then be used as a liner under new wallcoverings. Peelable wallcoverings are usually paper-backed vinyl in which a layer of solid vinyl is adhered to an inexpensive backing.

Pigmented Primer/Sealer: A colored primer/sealer which reduces the risk of show-through with lightweight wallpaper or wallpaper with little ink. Generally show through is caused by sheetrock seams or patterns on old wallpaper. Typically primer/sealers are pigmented white and can be tinted to a pastel color if desired.

Plumb Line: A vertical guideline (sometimes called a level line) necessary when hanging wallpaper; a length of string is usually coated with chalk to which a weight is attached; when the string is snapped, the chalk leaves a straight line on the wall. A level can also be used to achieve the same results by tracing with a pencil on the correctly positioned level.

Pre-pasted Wallpaper: Wallpaper that has been pre-coated with an adhesive. The dry adhesive is activated by pulling the wallpaper through a tray of water.

Primer/Sealer: A base coating designed for use under wallpaper to seal porous surfaces prior to hanging; helps the wallpaper adhere by blocking the wall's capacity to absorb moisture from the paste; makes hanging and removing easier. It is always recommended to prime before hanging wallpaper and to use an acrylic primer/sealer formulated especially for priming for wallpapers.

Railroaded - A method of installing wallcovering horizontally rather than vertically. Generally used on lining papers.

Random Embossed Wallpaper: Texture is created at random all over the embossed wallpaper.

Random Match: A pattern design where the pattern matches no matter how the adjoining strips are positioned; textures and vertical stripes are common examples.

Razor Knife: Useful for trimming wallpaper at ceilings, baseboards, around cabinets, etc. and for cutting through wallpaper layers such as when double-cutting. Change blades often for neat, clean trims.

Relax(ing): - A term used to describe the expanding process of wallpaper after water or adhesive has been applied. Some wallpapers expand 1/2" to 1" during the 5 to 10 minutes following exposure to moisture.

Reverse Match: A method of installing wallcoverings where the top is reversed on each piece (top up, then top down, then top up, then top down). Generally this method is used on commercial 54" goods.

Scoring: Process of perforating or cutting thin lines into old wallpaper so that wallpaper removal solutions can better penetrate the paper.

Scrubbable: Any wallcovering that can be safely washed with a sponge and detergent while still on the wall. Perfect for high traffic areas such as kitchens and baths. Typically scrubbables are solid vinyls and wallpapers will be l